Reid Cheyne has joined Pirum as Director of Fixed Income Sales, Americas, to accelerate the firm’s expansion in the North American Fixed Income space, following the successful launch of RepoConnect.
Pirum, the trusted technology partner for securities finance automation and collateral management, today announced that Reid Cheyne has joined the company as Director of Fixed Income Sales, Americas. Reid’s hire follows RepoConnect’s significant success, and he will lead on accelerating Pirum’s expansion in the US and wider North America’s Fixed Income industry.
Reid brings over 25 years’ Securities Finance and Fixed Income experience in many leadership roles, ranging from trading and financing to sales and brokerage, across banks, broker dealers and interdealer brokers. Most recently, at Citi, Reid moved from directing Fixed Income Prime Services Sales to lead Financing Sales for Hedge Funds. Previously Reid held VP roles at Abbey National Securities and Citicorp Securities, as well as Managing Director at Capital Markets Engineering and Trading.
With his extensive and in-depth expertise of the Fixed Income industry, its participants and their needs, Reid is perfectly placed to further accelerate Pirum’s RepoConnect solution. The best-in-class Software as a Service (SaaS) solution automates the traditionally manual and legacy technology repo life cycle, while providing valuable data and intelligence, and connecting participants to trillions in liquidity.
Reid Cheyne said: “I am thrilled to join Pirum at this exciting time for the company, with increased investment into the North American market. The global Fixed Income space is also undergoing rapid transformation in terms of upgrading repo and other FI trading workflows, which is why joining the company that is leading the charge toward automation and interoperability was a ‘no brainer’. I am eager to start collaborating with the wider Pirum team and our clients, existing and new.”
Jacob Koopmans, Chief Revenue Officer at Pirum, said: “I am delighted to welcome Reid into the team. His track record speaks for itself and, as the Fixed Income community is a key focus for Pirum in 2025, Reid was the natural choice for this new key role. I look forward to seeing how he further accelerates our RepoConnect presence and broadens our Fixed Income client-base across the US and North America.”
