Thunderhead, the enterprise communications company, has announced the release of Thunderhead NOW 4.0, the next version of its award-winning enterprise communications platform. NOW 4.0 extends the functionality of the NOW platform to the edge of the enterprise, integrating communications with customer-facing business processes and enabling organisations to dramatically improve customer service and end-user experience.
Thunderhead NOW, based on the company’s one-platform-for-all-communications paradigm, provides a complete solution for the creation and delivery of personalised, multi-channel business communications. Web-based, NOW 4.0 manages high-volume batch and real-time interactive communications and documents, ensuring context and consistency for successful customer engagement.
NOW 4.0 offers role-based functionality, designed to be easily integrated with key business processes and applications. This integration is facilitated by NOW’s service-oriented architecture, enabling it to combine with CRM and customer service applications as well as leading BPM and ECM products to extend the business value of an organisation’s existing infrastructure technology.
"Customer engagement is a key strategic issue and organisations need to think beyond just producing output for customers," said Thunderhead ceo Glen Manchester. "Forward-thinking organisations understand that communications must be delivered in the context of business processes. Each communication should deliver value to the customer and produce outcomes that enhance customer retention and acquisition."
